Post pandemic, Proptech has created the opportunities in the Australian Real estate industry for the agent or Real Estate Office to be a marketing powerhouse without the need to drive into the office and also be cost effective with their time. Probably very similar to what’s been happening for years in the Fintech space. Financial brokers have been doing this for years. Its now a level playing field in a competitive sense with the solo mobile agent or team competing against traditional super offices or your corner boutique Independent. This is totally driven by consumer activity. Buyers now visit online platforms to shortlist or investigate suburb research way ahead prior inspecting. It’s also heavily controlled by Industry complaining and regulation, leading to structural change on how real estate is transacted, but more powerful than this is  being driven by competitive forces, that with the continual disruption and advent of new technologies that weren’t as omnipresent as they are now.

“real estate is undergoing a massive continual era of disruption, be it technology or market reset the Real Estate office sector will need to face significant adjustments to prepare for how we go about shifting work patterns and attracting consumers”

There is a tsunami of technology coming changing the way we purchase and list our residential and commercial properties for sale. In fact, we do not totally know what coming, it requires a different way of thinking. What we do know  Covid 19 pandemic proved this to us on many fronts. Including clicking buttons and then you’re in a conference discussion presenting with a potential vendor because you couldn’t personally front up. But you could still list the property for sale. People are now open to the proptech invariably providing speed to market by the seller and rapid purchasing by the buyer. All this activity taking place driven by a shift in the way people think.

     “as my book was being published Life Is Sales the Rest Is Detail amidst the pandemic I wrote about the business world now being a different place and how as a professional salesman we had address a new frontier”

The consumer Wins! The benefit of the technology is that data is now transparent. Beneficial for everyone the online information that is accessible opens more opportunities for everyone involved. For example Landlords can calculate what a potential monthly income is, research legislative requirements be provided on occupancy data all based on AI and tech tools. We are far from anywhere near our full potential as new digital trends continue to develop. The landlord now has a capacity to complete their research must faster and more efficiently all on their mobile hand held device allowing them to make a profitable decision on which property manager to select prior to e signing an agreement. No office or human contact required.